10 tips on how to get noticed as a small VoIP carrier

December 8, 2008

As a new VoIP carrier, competition is pretty tough. Everyday new carriers jump into the VoIP bandwagon, since barrier to market entry is pretty low, and lots of open source apps are available to get you going without too much investment.

Anyone with a small background in IT can begin switching minutes, but what can a small carrier do to stand out of the crowd ? If your service is not worth talking about, it’s probably not worth doing !

If you dedicate few hours of your time every week, you might sit back and let your users do the talking for you.

Take note of this :

#1 – use Twitter
Twitter is an excellent “tool” to regularly post your new deals. Make sure your customers are aware of it, google will certainly notice you

#2 – setup a newsletter and a blog
These 2 powerful tools can get you noticed in no time. Each of your posts have to be interesting to read, work on the title, release exclusive news and deals – try to explain how your service can really save money

#3 – use rss feeds to regularly update your prices
Another powerful tool not to neglect

#4 – offer something “special” so people can talk about your company
Always offer small gifts with your offers – extra minutes, discount on bulk orders, etc…

#5 – get direct routes
Provide excellent quality on some specific countries, a good way to get noticed

#6 – actively participate in forums, answer questions
Always use your signature when replying to some posts

#7 – register your company to a VoIP exchange marketplace: arbinet, minutetraders, vpf, etc..

#8 – make sure what you provide is top quality
Happy customers = returning customers

#9 – make it easy for them to tell their friends
Always provide a way to forward your newsletter, provide “tell-a-friend” links on every page of your website + something like extra minutes if they refer a friend, and so on..

#10 – work on your niche market
Work on a small subset of customers (that’s your niche market) – customers that are local to you, or customers with specific needs calling a specific country. Read my previous post about calling cards to know more about it

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MINUTETRADERS | Voice Exchange Marketplace – Buy/Sell VoIP/TDM AZ & Direct Termination Routes


Take control of your VoIP vendors relationship!

September 21, 2008

With Minutetraders you can take control of your vendors relationship! We provide customers with tools for engaging with vendors in ways that work for both parties. Customers define which routes they want, suppliers respond.

One of the main advantages of Minutetraders is the ability to challenge suppliers within auction rooms (Trading Rooms) and get the best price on given termination routes.

Minutetraders is Open, Transparent and Fast. We aim to create a more efficient and balanced relationship between suppliers and their customers in the telecom industry.

We’ve lately been very busy setting up the Peering softswitch – eliminate all interconnection nightmares, negotiate the best deal and start making substantial savings on your key routes ! register now


minutetraders, use cases

October 13, 2007

We were working lately on some usage scenarios for minutetraders, our upcoming telecom trading marketplace, and realized that all the businesses not using voip for their long distance calls could greatly benefit from our platform.

According to the latest IDATE market report, “The telephony over IP (ToIP) market is growing steadily and
irreversibly, to the detriment of traditional (TDM) solutions. The larger the enterprise and the more sites it operates, the greater the likelihood of ToIP take-up: in France, for instance, 12% of SMEs were equipped with a VoIP solution at the start of 2006, compared to 56% of large corporations. These percentages have been rising steadily ever since, and particularly swiftly in the SME segment.”

minutetraders is the perfect environment to make sure those companies will be able to buy their minutes in bulk and not be tied to one operator – moreover that operator could be local or international, that ‘s why SMEs are starting to understand the potential of voip !

Stay tuned, minutetraders is coming fast.. !