As a new VoIP carrier, competition is pretty tough. Everyday new carriers jump into the VoIP bandwagon, since barrier to market entry is pretty low, and lots of open source apps are available to get you going without too much investment.
Anyone with a small background in IT can begin switching minutes, but what can a small carrier do to stand out of the crowd ? If your service is not worth talking about, it’s probably not worth doing !
If you dedicate few hours of your time every week, you might sit back and let your users do the talking for you.
Take note of this :
#1 – use Twitter
Twitter is an excellent “tool” to regularly post your new deals. Make sure your customers are aware of it, google will certainly notice you
#2 – setup a newsletter and a blog
These 2 powerful tools can get you noticed in no time. Each of your posts have to be interesting to read, work on the title, release exclusive news and deals – try to explain how your service can really save money
#3 – use rss feeds to regularly update your prices
Another powerful tool not to neglect
#4 – offer something “special” so people can talk about your company
Always offer small gifts with your offers – extra minutes, discount on bulk orders, etc…
#5 – get direct routes
Provide excellent quality on some specific countries, a good way to get noticed
#6 – actively participate in forums, answer questions
Always use your signature when replying to some posts
#8 – make sure what you provide is top quality
Happy customers = returning customers
#9 – make it easy for them to tell their friends
Always provide a way to forward your newsletter, provide “tell-a-friend” links on every page of your website + something like extra minutes if they refer a friend, and so on..
#10 – work on your niche market
Work on a small subset of customers (that’s your niche market) – customers that are local to you, or customers with specific needs calling a specific country. Read my previous post about calling cards to know more about it